Rank any webpage on Top of search engines. Learn On-Page, Off-Page Optmz. ORM, Google Webmaster Tool.
Create Advertising Campaigns on Google & increase conversion on Search Network & Display Banner Ads.
How to make money online being a part/full time freelancer Affiliate Marketing & Google Adsense.
Marketing your products and services on Mobile apps on Android and IOS devices, Create Campaigns for Mobile Advertising.
Create Leads with an effective Campaign. Online Internet Strategies.
Media Buying & Optimization. Programmatic Media Buying & service providers. Media buying campaigns with Steps.
Logistics, Direct interaction, launch feedbacks, webinar tools & services. Webinar Online Tools, advantages and platforms.
Learn how to find the most powerful & trending hashtags, researching highly-demanded traffic.
Learn To Create A Blog – Generate Leads & Subscriptions.
Learn to use Live Streaming for Online Branding. Different types of Broadcast. Manage settings on scope & broadcast.
Facebook Marketing, Create You Tube Ads, Twitter, Linkedin, Pintrest, SlideShare. Learn All Social Media Optmz.
Analyse, Measure, Improve the performance of Online Campaigns. Create Reports, Calculate ROI.
Create and shoot thousands of emails, reach inbox, generate leads and sales with email marketing.
Online Reputation Management. ORM Basically infulences the reputation of an individual’s or business.
It represents complex data. Best Marketing Trend for 2015
Anatomy of ecommerce site,Ecommerce platforms, Market Vs Audience, Woocommerce. Ecommerce business profits.
How to start Digital Marketing Agency. Where do I get my clients from, places and areas to look for?
Design Squeeze pg, Split testing, Broadcast, Campaign…etc.
Using WhatsApp for your Business mark., Setting up and getting to know your Account.
Learn the art of Converting Leads online & targeting them into Paying Customers by creating High Converting pages..etc.
Search Engine Optimization course teaches you the process of guiding the website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. This is a very practical and hands-on SEO training course, taught by leading digital marketing practitioners. once you implement SEO you will organically get the top rankings on search engines. Work on 3 SEO Live Projects.
Internet & Search Engine Basics
What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
On-Page Optimization (Onsite)
Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Title Tag Optimization
Meta Tags Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO
Keywords Research and Analysis
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Preparing a Keyword List for Project
Image Tag Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Google SEO Guidelines
Off-Page Optimization (Offsite)
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Local Business Listing (Local SEO)
Forum Signatures and Commenting
Using Blogs for SEO
Press Release Submission
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank
Reports and Management
Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Traffic Sources Reports
Goals and Conversions
Live Project Exposure
Google WebMasters Tools
Adding a Site and Verification Process
Configuration / Settings
Site Links / Health
Crawl Errors / Crawl Stats
Blocking the Crawler and blocked pages
Links to Site / Internal Links
Optimization / Sitemaps
Remove URLS from index
SMO Training Courses covers the Social Media Marketing, Facebook Marketing Training, Twitter marketing, how to promote your videos on Youtube, Linkedin advertisements. Basically SMO course teaches you how to advertise, promote and manage your social media campaigns. The course covers all aspects of Pay per Click on social platforms.
Definition of Social media optimization
Types of social media /
Key terms to understand
How Social Media influences audience & Google. Developing unique content.
Integrating social media into your website and blogs, How to choose right social media for your business/brand.
Social Bookmarking / Using Slideshare
Using Flickr Yahoo Pinterest
Content sharing /
Using business review sites.
Optimizing Social Media Content
Marketing on Twitter
Using twitter for business /brands
Creating facebook pages
How to promote facebook pages
How to advertise on facebook(ppc)
Creating FAN-Page for Business
Create Campaigns on LIVE PROJECTS
Introduction to Linkedin
Marketing on Linkedin
Advertise on LinkedIn
Using LinkedIn for business
Introduction to Google Plus
Using Google Plus for
Pintrest , Slideshare ..etc.
Adwords course is a practical course which covers
-How to become a successful Google advertiser
-Generating profits through pay-per-click campaigns
-Steps to undertake when setting up your account in Google Adwords & Mobile Mktg
-Effective Adwords account management – WORK ON 4 ADWORDS LIVE PROJECTS
PPC TRAINING INTRODUCTION
What is Pay per Click Marketing
Importance & Benefits of PPC
Other Pay-Per-Click Providers
What is Google AdWords ?
How to set up PPC Campaign
Google Adword Networks
Search- Searching on Google
(.Com, .in, .ph etc.)
Search Partners- (AOL, Earthlink,
Powered by Google, Site Search
SET-UP PPC CAMPAIGN
Google Adword Account Structure
PPC campaign Navigation
Use Multiple Account
What is “Click-through-Rates” CTR
What is Impression?
What is “Cost/Conversion”?
What is Tracking Code?
WHAT IS KEYWORD RESEARCH ?
Diff between SEO & PPC keywords
Keywords popularity, Search Volume
Categorize Keywords in Ad groups
Keyword Types:Broad, Exact, Phrase
CREATE EFFECTIVE ADS AD GROUPS
Measurement of Title, Description URL
Ad that produce better ROI, Using Ad Extensions / Adwordwrapper.com
WHAT IS LANDING PAGE ?
Ads versus Landing Page
Important of Landing Page
Optimize your landing pages
Use ‘Calls to Action’/Cost/Conversion
PPC reporting structure
WHAT IS BIDDING ?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position/ Bid Management
Define Bid for Each Keywords
User Define bids/Google Automatic Bids
Importance of bidding techniques
Competitors Analysis for bidding
DISPLAY NETWORK CAMPAIGN
(Creating Image/Video/Text/Flash Banner)
Navigation through Menus
Tools & Analysis, Billing, My Account
Using Remarketing (Display Network)
Using MCC (My Client Centre)
Linking Existing Adwords with MCC
Approving from Adwords
Creating Additional Users/Adwords Editor
GOOGLE MERCHANT CENTER
Google Merchant Center is a tool which will upload your product listings to be used for Google Shopping, Product Listing Ads, & Google Commerce Search. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads. Learn how to create Product listing Ads.
CAMPAIGN PERFORMANCE REPORTS
Keywords Performance Reports
Ad Performance Reports
PPC Campaigns Tools
Analytics module covers reporting, overview of traffic sources, inpage analysis, content analysis, coversion tracking, Goals, how to calculate ROI ..etc.
Introduction to Web Analytics
What is Web Analytics
Purpose of analytics in Internet Marketing / Admin Interface
Setting up an accounts and Web properties. Managing account / users
Google Analytics Interface
Home Tab / Realtime Data
Dashboard / Widgets
Intelligent Events / Shortcuts
Date selection and comparision
Auto email setup
Audience / Overview
Demographics / Behavior
Technology / Custom Visitors Flow
Adwords data analysis
Overview of Traffic sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral
SEO (Webmaster Tools)
Site content /Speed/Search
Conversion Tracking Goals
Calculating the ROI
MOBILE APP MARKETING industry is booming. Marketing on Mobile apps is a very important marketing tool that you are taught.There are a number of factors that you must consider in the early stages of your app marketing, including branding, keywords, and competition. You learn to market on Android as well as IOS platform for your product or services.
EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using emai & Creative Newsletters with Various Themesl. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Affiliate marketing has just started in India contrarily to what it is in United States. Generate leads or bring in potential customers for business online and get paid. Earning opportunity in affiliate marketing is unlimited. Top affiliate marketers earn million of dollars every year. At DMTI you will learn how to do affiliate marketing only from the experts in this field.
Do you think that people just publish a blog or provide piece of information for nothing?
After the intro of adsense in year 2001, a platform by Google through which you can earn money by placing ads on your blog/website, people started writing more blogs/websites just to earn money with adsense ads.
Infographics CONTENT MARKETING are a visually compelling communication medium that done well can communicate complex data in Why Include Infographics in your Content Marketing Strategy? Cause most of the Infographics tend to get viral and help in search engine ranking . An infographic that is linked and compelling by its nature will drive traffic to your website
band blog as people “share” and “click”.
A visual format that is potentially viral.
They take deep data and present it in a visual shorthand.
“Infographics” is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.
Best Marketing Trend for 2015
ORM – stands for Online Reputation management. ORM basically influcences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more.
You will learn how to use Google’s Webmaster Tools to index your website, check the robots, sitemap..etc.
It helps google in listing your website on the search engine, and helps get leads and traffic to your website. You will learn how to setup your webmaster tools account, you will learn to add a sitemap, check for crawl errors..etc.